Honda Goes From Making Crotch Rockets to Real Rockets

Tuckerfan · Jun 17, 2025

Looks like they cribbed from Bezos.

Honda Unexpectedly Enters the Space Race With First Successful Rocket Launch

In a bizarre twist, Honda, the Japanese car manufacturer, has taken its engineering off-road—and into space. The company launched and landed a prototype reusable rocket on Tuesday, June 17, marking a key milestone toward its newfound goal of achieving suborbital spaceflight by 2029.

In the surprise announcement, Honda R&D—the company’s research arm—said it successfully completed the first launch and landing test of its 20.6-foot (6.3-meter) experimental reusable launch vehicle after reaching an altitude of 889 feet (271 meters) at its test facility in Taiki, a town in northern Japan known for space research. The test aimed to demonstrate technologies essential for rocket reusability, such as flight stability during ascent and descent, as well as landing capability, according to the company statement.

“Although Honda rocket research is still in the fundamental research phase, and no decisions have been made regarding commercialization of these rocket technologies, Honda will continue making progress in the fundamental research with a technology development goal of realizing technological capability to enable a suborbital launch by 2029,” the statement reads.

Honda first announced tentative plans to build a small reusable rocket in September 2021 as part of an initiative to break into space technologies. In late 2024, the company established the Space Development Division at American Honda to promote technology development in the U.S. and enhance collaboration with the U.S. space industry.

Since then, Honda has been actively involved in the development of spaceflight-related tools. In April, the manufacturer announced plans to test an electrolysis system on the International Space Station (ISS) and build a regenerative fuel cell system to support life in space and on Earth. In May, Honda partnered with private spaceflight company Astroscale Japan Inc. to develop a system for in-orbit satellite refueling.

Still, the company has kept its spaceflight progress relatively quiet over the last several years, and did not publicly disclose launch test details for its reusable rocket, which is why today’s announcement came as such a surprise. Honda is not the only car manufacturer clamoring to enter the commercial space race. Earlier this year, Toyota announced that its research arm invested in the Taiki-based spaceflight company Interstellar Technologies to support mass production of launch vehicles, Reuters reports

Japan’s government has set an ambitious goal of doubling its space industry’s size to 8 trillion yen ($55.20 billion) by the early 2030s, according to Reuters. To get there, it has established a multibillion-dollar space venture to subsidize private rockets, satellites, and other missions.

Today’s launch and landing success sets an optimistic tone for Honda’s burgeoning space program. “We are pleased that Honda has made another step forward in our research on reusable rockets with this successful completion of a launch and landing test,” Global CEO Toshihiro Mibe said in the announcement. “We believe that rocket research is a meaningful endeavor that leverages Honda’s technological strengths.”
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Honda Goes From Making Crotch Rockets to Real Rockets

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Honda Goes From Making Crotch Rockets to Real Rockets

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