Print out a few of his posts and show them to the outsider. If the outsider doesn't explode in confusion, he will understand as well as we do.
Teh Baba cannot be explained. Teh Baba can only be experienced. Some might say "endured" but that would be mean.
Smile sagely and say nothing. If he presses, grab his head and lick the whole side of his face. Then continue to smile and say nothing.
H.P. Lovecraft had an adjective which, while it doesn't explain teh baba, gives all the worldly explanation that is possible: Indescribable.
Man, did I get sick of that fast. "And then there was this creature... which I cannot describe! And it did this thing... which I best not speak of!" It was spooky the first couple times, but after that it started to feel like some kind of old-timey drinking game.
Well, he was one of the pioneers of American horror literature, often imitated down through the decades by the likes of Alfred Hitchcock and even Orson Welles. Can't speak too ill of him or he might come back and do something to somebody someplace. Something indescribable.
The baba is easy, try explaining pedobear without having people wanting to put restraining orders against you!
Listen, and understand. Teh baba is out there. It can't be bargained with. It can't be reasoned with. It doesn't feel pity, or remorse, or fear. And it absolutely will not stop. Ever.
Trying to explain anything about Wordforge to a non-member is probably doomed to failure. Just give them the URL and let them see for themselves.
Oh I've tried - but it seems the most daring debaters I know get cold feet and nerves of limp pasta when I invite them, And I didn't even MENTION teh baba!